Research About The Development Stratege Of Hunan Huarui Logistics Company

Hunan Xinhua Bookstore distribution industry companies relying on its advantages in resources, funding to build a logistics company in Hunan Huarui. In this paper, the company’s existing resources for the research background, combined with the development of Hunan Huarui logistics company status, through objective analysis, hoping for Huarui logistics company providing corporate strategy design and implementation framework.Huarui Logistics is fully functional professional logistics center, warehousing, distribution, sorting, simple processing, product demonstrations, trade, information and billing and other functions into one-stop logistics center in China and South Africa culture and related industries procurement platform. Based on the theory of corporate strategy at home and abroad to summarize the status of research for Huarui logistics company’s own conditions, the use of EFT matrix analysis, IFE matrix analysis, SWOT analysis, SPACE matrix analysis, QSPM matrix analysis tools such as the RAE Logistics analysis and evaluation of internal and external environment, summarize Huarui logistics company operating conditions and problems.Huarui logistics according to the company’s business situation, there are bases to design and locate RAE logistics company’s development strategy, proposed Huarui logistics company’s future strategy should be oriented to the development characteristics and advantages of strategic programs for the integration of resources, talent strategy, marketing elements, core competencies, strategic alliances proposed implementation measures.