Research On Present Situation, Problems And Countermeasure Of Rural Residents Consumption In Chenzhou

This paper uses the combined method, qualitative analysis combined with quantitative analysis and comparative analysis of empirical analysis and normative analysis, conducts the research to the consumption of rural residents in Chenzhou City, aims to residents’ consumption status and problems of the rural city of Chenzhou, find out the main influencing factors, puts forward some countermeasures and suggestions to expand the consumption of rural residents. Based on this, the main contents of this paper are as follows:Firstly, analysis of rural resident’s consumption theory. Firstly, rural residents, consumer behavior, such as changes in the system core concepts are defined; the main theoretical basis and then expounds the research problems of consumption of rural residents in Chenzhou City, including the theory of institutional change theory, the theory of marginal utility and consumption patterns.Secondly, analysis of the current situation and problems of rural residents consumption in Chenzhou city. One is the analysis of consumption of rural residents in Chenzhou city. Mainly carries on the analysis from the consumer spending growth accelerated, the consumption structure gradually transition, consumer durable goods upgrading, the living environment of rural residents continue to improve the angle; two is the analysis of the consumption of rural residents in Chenzhou city. Urban and rural residents consumption structure consumption concept differentiation, the backward rural, income level of rural residents is not high, rural consumption environment and other aspects of the problem.Thirdly, analysis of restricting the consumption of rural households in Chenzhou cause. The main causes of consumer psychology, consumer income, consumption market, consumption environment, uncertainty and institutional changes etc..Finally, the suggestions to promote the consumption of rural residents in Chenzhou city. Including raising the income of rural residents, and increase effective demand for rural. Deepening the reform of rural finance, rural consumption constraint. The perfection of rural social security system, to reduce the consumption of uncertainty. To speed up the process of integration of urban and rural areas, the expansion of urban and rural consumption demand. The innovation of public supply system, optimize the consumption environment in rural areas. Actively cultivate the rural market, promoting the consumption of rural residents.