An Empirical Study Of Capital Economic Circle Of Zhangjiakou Vegetable Industry Integration

Content: The national "Twelfth Five Year Plan" clearly put forward "to promote thedevelopment of regional economic integration of Beijing Tianjin Hebei, Yangtze River Delta,the Pearl River Delta area, to build the capital economic circle", the capital economic circleplanning and construction officially rose to nationalstrategy. Zhangjiakou city as one of the"capital economic circle" members, the advantage is very obvious, only180kilometers fromBeijing, is an important zone connecting the capital economic circle, Bohai region and thecentral and Westernhinterland. In recent years, Beijing formed characteristic in the process ofagricultural industrialization development of vegetable producing areas, but because of thelack of land, labor and other factors hinder its further development. Over the yearsZhangjiakou capital provides a lot of vegetablesproducts, but compared to the Zhangjiakouproduction capacity and its own conditions, both in terms of quantity, variety and quality andservice have a broad space for development. How to further promote the development ofvegetable industry Zhangjiakou City, in order to clear themselves in "capital economic circle"in the industry positioning, into "the development of the capital economic circle", theestablishment of a Zhangjiakou local characteristic road of development, has the vitalsignificance.Through the analysis of the layout of vegetable industry "capital economic circle"in theBeijing vegetables affected by differential land rent, the comprehensive cost of vegetableproduction is high, less than3000000tons of vegetables production can not meet the Beijingresident’s consumption demand, there are about7000000tons of vegetables and lack of export.In addition, the per Beijing high disposable income consumers demand for high-gradevegetable.Through the analysis of the current situation of vegetable production in Tianjin inthe main season vegetable production can meet the basic self-sufficiency, supply and demandgap exists mainly in the annual December to March of the next year. Vegetable productionfacilities level around the two citiesis are very high, the middle and lower reaches of industrychain more perfect. At the same time, the "capital economic circle" of Hebei city wereanalyzed and compared, the Zhangjiakou city and "capital economic circle" of Hebei city asthe vegetable production area for export, there is a certain competitive. But Zhangjiakou is thesix largest advantage of vegetable producing areas in the Seasonal staggered vegetablesproducing areas, the main market for july to September,the same with the city of Chengde,and other cities, there is no direct competition.But Zhangjiakou vegetable pesticide content ofhigh security, but also has theadvantage of vegetable safety quality. Therefore, Zhangjiakouplay local no public hazarded vegetable advantage at the same time, according to the watershortage situation the development of vegetable, goal oriented Beijing sales marketpositioning in the high-end products, the quality of vegetable development road.The article detailed analysis of the vegetable industry in Zhangjiakou production status,processing status, distribution channels, brand building and cooperation with Beijing in thevegetable industry. And using econometric model to analyze the factors that affect thedevelopment of vegetable industry Zhangjiakou city. Make it clear that we should promotethe development of vegetable industry, we must further construction of vegetable processingenterprises, and improve vegetablemarketing enterprise scale, and provide the basis for export vegetable industry.Also not to expand the planting area at the same time, focus on thedevelopment of vegetable.According to the existing Zhangjiakou vegetable industrial development advantages anddisadvantages, opportunities, threats of the SWOT analysis,and brings forward four kinds ofstrategies. And on the basis of reference,USA,Japan,Canada and Shandong Shouguangvegetable industrial development experience of the government leading, market leading typeand mixed type three kinds of vegetables industry mode. In addition, the development ofvegetable industry Zhangjiakou city must be based on the lack of water resources andtheBeijing water to the reality, but also face the industry strength is weak and lack ofleadingenterprises, from two aspects of enterprise, government and government proposed to buildfacilities to promote agricultural industry, leading enterprises to cultivate vegetables brand,strengthen cooperation and development in the high-end market, and uniform safety standardsto ensure quality and safety of vegetables in Beijing and in the "capital economic circle"establishment ofvegetable production and the risk adjustment fund six proposals.