Regional Characteristics Industry Brand Design Study

Entering the new century, according to on the development of policy, andvigorously promote the local, regional characteristics of the economic constructionand development industry. Yunnan followed the direction of the country’sdevelopment, the development of a series of regional characteristics of industrialdevelopment plans. Due to the special geographical location, the province’s rich anddiverse climate types, which for the cultivation of flowers provides a good naturalconditions, coupled with the support of government policies, but also for thedevelopment of flower industry provides a good investment environment. However,in today’s commodity flower development, in addition to the size of the flowerindustry development and cultivation techniques to improve flowers, flowers topromote product sales flower industry has become an important means of economicdevelopment. Strengthen publicity flower products, build brand perfect flowers, floralproducts help increase sales, thus boosting the economic development of the regionalcharacteristics of Yunnan Province.Thesis Yunnan camellia industry brand design as an example， Regionalcharacteristics of industrial brand design research. Yunnan camellia also called Diancamellia, is a traditional Chinese flowers, more than1,000years of cultural history.As the city flower of Kunming, Yunnan camellia industry in today’s developmentprocess, the lack of a full, independent and unified brand. Brand building and branddesign absence of Yunnan camellia industry is very unfavorable. In order to Yunnancamellia industry brand design study, Papers access to relevant information, the use ofadvertising, marketing, communication, ethnology, cultural studies and otherdisciplines of knowledge to theory and design practice combination of in-depth studyand research in this specialized industry of Yunnan camellia brand design. The art anddesign applied to the development of the real economy， from the economicdevelopment needs of the brand design, from an artistic point of view to explore thecharacteristics of the design needs of economic development, so as to achieve the bra-nds meaning and manifestations of highly uniform. Yunnan camellia industry brand design research can not only build its effectiveregional characteristics of industrial brands, but also can promote the development ofregional tourism culture, and promote regional socio-economic development of thewhole.