Zhoushan Marine Tourism Product Optimization And Upgrading

The21st century is the age of the Marine economy,The Chinese government also attachesgreat importance to the development and utilization of Marine resourcesIn our country in the12th five-year plan clearly put forward to develop and implement Marine development strategy,improve to the Marine development, comprehensive control and management abilityZhoushanislands, as the largest islands along the coast of China, it has a very significant Marine tourismresources, regional natural landscape, not only have attractive mountain also has a uniqueMarine cultural tourism resourcesWith has the reputation of "Haitian buddhist" putuo mountainscenic area and the fishing salt culture, development of Marine tourism in zhoushan islands hasa unique advantageIn addition, the development of zhoushan Marine tourism also have strongsupport from the national policy level, the zhoushan islands new district has become anational-level new district in2011, this is the first state-level new district, the subject of Marineeconomy for the development of tourism in zhoushan islands, ocean provide a new opportunity.Zhoushan fishing harbour city "Haitian buddhist" slogan developing Marine tourism themeimage, Marine tourism has been rapidly development, tourism products also unceasingly richButstill exist some problems in zhoushan’s Marine tourism product structure, from the point of viewof structure, product structure is relatively single, still give priority to with purpose of sea, andonly stay on the static, simple sightseeing;Tourists do not have a high level of participation; Inaddition, the degree of product innovation is not high, not to develop an extension of the Marinetourism and extension products, Marine tourism products, brand is not strong. Therefore, inurgent need of zhoushan Marine tourism product upgrading, this also is the main content of thisarticle research.In order to study of the problem, this paper adopted the methods such as literatureresearch, induction and data analysis method, based on the analysis of zhoushan Marine tourismresources fully under the premise of its existing problems, and puts forward the correspondingoptimization strategy.Zhoushan Marine tourism products in the process of optimization, must bereasonable development and sustainable development; Take the market as the guidance,establish a diversified types of tourism products system; Giving full play to the advantages ofresources, improving the tourism brand of zhoushan Marine; Scientific planning, optimize thestructure of Marine tourism products, and attention to the application of science and technology,etc. As the guiding ideology.In specific optimization process to adopt a market-oriented upgradetraditional product, active development of new products; Innovation of Marine tourism productstructure and cultivating tourism product, makes the high-quality goods; Scientific planning,launched a number of distinctive tourism special line; Dig deep Marine tourism and culturalresources and regional linkage, strengthening the Marine tourism product brand marketingstrategy.