Research On Competitiveness Of Marine Tourism In Rizhao

As an important part of tourism and marine industry,marine tourism is taken more seriously by most coastal contries in the world.In recent years,marine tourism in China has greatly developed.With the fast development of marine tourism,the competition of coastal cities is getting intense. But up to now, most of the researches are concerning about the resources exploitation as well as sustainable development,researches about marine tourism competitive competence are still rather few.As a new coastal city,Rizhao is still on a initial step in spite of having great attractions and potential development in marine tourism.How to exploit full potentials of Rizhao,make full use of positive factors and stand out of the crowds of many coastal cities has become an urgent problem to be solved.Based on the vast reference to the field-related materials in abroad and domestic,using researching methods of combining theory with practice, combining qualitative analysis with quantitative analysis,statistical analysis,the paper investigates profoundly the issue of competitive competence of marine tourism and construct the competitiveness evaluation system of marine tourism.Takes Rizhao as an example to make a practical research,analyzes and evalues it's competitiveness of marine tourism,in order to find the existing problems and put forward strategies and recommendations to improve it.The paper is divided into eight parts: Part1,Preface. It introduces the background of study,research significance, current situation of study at home and abroad, research method and technical route. Part2, introduces theories that have a correlation with the research of marine tourism competitiveness.Part3, Building the evaluation index system for com- petitiveness of urban marine tourism. Based on analyze the factors which impact on the marine tourism competitiveness,this paper designes twenty-eight indicators,then,identifies twenty-six effective indicators and confirms their weights by experts questionnaire.Part4, The current situation on development of marine tourism in Rizhao.From the background and tourism resources of marine tourism development in Rizhao, introducing the construction of tourist scenic spots,tourist facilities,the number of tourists,tourism incomes and tourist market in detail.Part 5,The evaluation on marine tourism competitiveness in Rizhao. First,on the basis of the evaluation index system,the paper evalues the competitiveness of marine tourism in Rizhao by fuzzy evaluation method. Then,compared with Qingdao,Yantai,Weihai and Lianyungang.Part6,An analysis on the causes of the inferior position of marine tourism competitiveness in Rizhao.This paper analyzes on the main reasons for the weakness status of marine tourism competitiveness in Rizhao from the subjective and objective aspects.Part7,The suggestions on enhancing marine tourism competitiveness in Rizhao.Based on above analysis,The paper gives some suggestions on enhancing marine tourism competitiveness in Rizhao.Part8,the paper summarizes the main study conclusions and points out the study direction and content to continue to be explored.The finds and innovations of this paper are as follows:(1)Based on the conception of marine tourism and city tourism competitiveness,the paper trying to define the competitiveness of city marine tourism.(2)The paper systematically analyzes the factors which impact on the marine tourism competitiveness,then constructs evaluation index system.(3)The author first analyzes the marine tourism competitiveness in Rizhao by fuzzy comprehensive evaluation and comparative evaluation.(4)The paper puts forward proposes from five aspects that promotes the marine tourism competitiveness in Rizhao.