Analysis&Comparative Research On The Online Marketing Model Of XiaoMi&Lenovo’s Mobile Phone

With the coming of4G, more and more digital access has allowed more communication through the handheld devices, intelligent mobile phone and corresponding has increasingly become the main battlefield of operators in the new pattern of competition. Network to create a more direct and effective communication channels, interactive communication for the enterprise and consumer. The traditional marketing model needs to communicate to the media and consumers, but is only a one-way, machinery, interrupt type model of communication, feedback is not timely informed consumers, can not attract the attention of the audience, even easy to enable consumers conflicted emotions. Network marketing has changed the traditional marketing mode, now, don’t need through other media, enterprises can help social networks, online video, micro-blog form, and communicate directly with consumers, the establishment of direct links with customers, access to consumer information feedback and dynamic in time, can also create interesting content to attract the attention of consumers Internet users, consumers will be translated into practical. Consumers can also through sharing, comments to participate in the network marketing communication process, in this way, consumers have become an important part of marketing communication link.Lenovo acquired Hony capital through the completion of its Lenovo Mobile holding, marking that Lenovo Group attaches great importance to the mobile phone terminal market. In August16th,2011, announced the millet mobile phone released in Beijing798Art Center millet technology CEO Lei Jun. This marks the mobile phone went through a period of10years away from future phone to smart phone, then there should be Internet phone force times.In this paper, the development process of XiaoMi and Lenovo mobile phone business, the current situation and characteristics, discusses the current era of the mobile Internet communication terminal industry is facing problems, combined with the actual situation and the successful experience of the two companies, the proposed stage of network marketing of recommendations for the development of China’s electronic information industry, micro-management and other enterprise has a certain reference.