Xiaomi Mobile Internet Marketing Research

The rapid development of information technology has promoted the arrival of"big data age". The emergence of the Internet to some extent changed people's habits and ways of thinking, but also accelerated the pace of social development, besides,made the relationship between society and people more and more close. In the third session of the twelfth session of the National People's Congress congress, prime minister li keqiang, in his government work report for the first time put forward the concept of "Internet+" for the first time and put it to unprecedented heights.Each of the industries through the development and use of information network technology and Internet platform to expand their own industries and increase their competitiveness, driven by this concept, the Chinese smart phone industry needs in the development trend of society to seize this Opportunities continue to grow and grow. Smart phone industry is highly competitive, the key to improve product market share and success in the market is reasonable and effective use of marketing tools. With the popularity of the Internet in recent years, the new marketing model of network marketing in the mobile phone industry has played a more and more important role. Xiaomi' phone in 2011 successfully available, once listed by the market will be well received, and its unique marketing model and the good market performance has received the widespread attention of the society.Xiaomi's success, not only to seize the essence of Internet thinking, but also its clever use of the Internet to marketing,and finally make to the network marketing more win support among the people.In the context of the rapid development of the "big data age", this paper focuses on the marketing of millet mobile phone with millet mobile phone as the research object. From the millet mobile phone market in which the macro environment and micro-environment to start, and further analysis of millet mobile phone network marketing features, and finally for the current millet mobile phone network marketing to provide a reference value of the proposal. hope to contribute to the development of other domestic smart phone manufactures of network marketing strategy.