Research On The Tourist Market Of Liupanshan National Forest Park

Liupanshan National Forest Park founded in2000, is in the territory of Jingyuan of Ningxia Guyuan city. In the West Development Strategy environment, Liupanshan National Forest Park gradually developed into a scenic center of Southern Ningxia. At present, the three levels of related departments of Ningxia attaches great importance to the tourism development of Jingyuan, and give a powerful policy support. The government improves the tourism image of Jingyuan through a series of measures, and invested heavily in building Jingheyuan tourism small town to further expand visibility of Jingyuan.Although Liupanshan National Forest Park has gained great development in forest ecological tourism, as the largest and early development scenic of Jingyuan, it is facing many problems. Such as inaccurate market positioning, Imperfect marketing strategy, empty recreational facilities, low level of service management, scattered scenic spots and different marketing development level and so on. Therefore, this paper will start from the tourism market environment, study the internal and external environment, analysis market development situation and problems, and finally proposes the Market development strategy of Liupanshan National Forest Park from three aspects: one is to further rationalize the management system, integrate resources, and strengthen the marketing operation of Forest Park; the other is to prominent for summer holidays, Islamic folklore and ecological tourism; the third is to refine marketing, focuse object, and deepen the characteristics of products, expand marketing channels, and further optimize the management.