The Research Of Tea Export Competitive In Zhejiang Province Based On Empirical Analysis

Tea is the most important exported agricultural product of Zhejiang, which is not only a famous tea-export province in china, but also takes a leading place in the international market. Recently, Zhejiang comes up with the strategies of creating the international brand of green tea and building the "Tea Capital Hangzhou". However, the tea market is suffering increasing competition, both domestically and abroad. The dominant position of "Tea Capital Hangzhou" is challenged by surrounding regions. What’s worse, the share of Zhejiang tea in international market is elbowed out by its foreign rivals. As a result, we need to reevaluate and comprehensively assess the competitive force of Zhejiang tea. Only by pointing out its advantages and shortcomings can we make a fundamental contribution to keeping and improving the competitive force of Zhejiang tea.Based on competiveness theory, this thesis adopts factorial analysis method and aims at evaluating and improving competitive force of Zhejiang tea. From theoretical analysis aspect, this thesis presents the recent development situation of competitiveness theory. From the current situation aspect, this thesis chooses international market share, trade competitiveness index, revealed comparative advantage index, and competitiveness advantage index to analyze the export of Zhejiang tea. By researching the relation between factor endowment, export quality, market demand and competitiveness, we conduct influence factor analysis. Empirical analysis includes factor analysis and chooses10secondary indicators to build model, thus evaluating the competitive force of Zhejiang tea.A conclusion can be drawn from overall analysis that recent10years, the completive force of Zhejiang shows a rise first followed by a decline, and rises again in the past two years. Zhejiang tea is long on quantity but short on quality. This thesis puts forward the way to improve its competitive force:based on present resources advantage, Zhejiang should further optimize its production factors, create the brand of exported tea, establish reliable reputation and quality, raise prices to acquire comparative interest; meanwhile it also should exploit additional product of new type tea, adapt to diversified, characteristic, high-quality and personalized market needs, grasp the market opportunity and positively deal with the challenge.