M&A Fitting Analysis Based On The Value Chain And Resource Matching

M&A is an important way of enterprise capital expansion and its development, thesuccess of M&A will enable the enterprise to obtain the development by leaps andbounds. At the same time for the implementation of the strategy of the enterprise, has avery important significance to the rational allocation of enterprise strategic resources.However, this high return also usually accompanied by high risk, high failure rate ofM&A, the basic reason is that the merger of the inappropriate choice of targetenterprises.The choice of target enterprises should first of all from the angle of enterprisestrategy analysis, determine the strategic resources and the lack of strategic resources,the acquisition of the Target Corp were screened on the target enterprise, the R&Dresources, production resources and marketing resources matching analysis, finallyaccording to different resource to weight the weight enterprise profit, the enterprise andthe company matching fitting degree. According to the fitting degree level in the industryfinally determine the possibility of the success of M&A.In this paper, the target matching degree as a starting point, established the generalidea of the target enterprise choice, define a common concept in strategic M&A, theevaluation system model formulation on M&A matching degree, finally used in theintegration of AMD and ATI in the case, judge for the giants such as two IT industryM&A outlook.