Analysis Of The Influencing Factors Of The Consumer Credit In Urban And Rural Residents

Consumer credit is a product when the social economic and monetary credit relations development is to a certain stage; it is run by a bank or other kind of specialized agencies for natural person consumption. Unlike production credit, consumer credit must depend on the residents’ future income, in order to improve the immediate consumption level of residents and smooth the lifetime income and consumption. So consumer credit has two aspects:one hand, it can help the residents realizing the maximization of individual citizens welfare level through optimize its inter-temporal consumption and saving activity; On the other hand, consumer credit is beneficial to promote the development of certain industries, such as cars, real estate, tourism, etc., so as to promote the healthy and stable development of economy.A large number of studies have shown that consumer credit has very important influence on economic growth. In the economical operation of the market of our country, developing consumer credit is a kind of regulating measure to increasing domestic demand, developing the economic stability to increase. But a lot of academic circles have focused on present situation and influence factors of consumer credit by theoretical research, researches on the role of consumer credit to our country economic development by the empirical research, and studies the risk of consumer credit, ignore the big gap between urban and rural development of consumer credit at present. The gap between urban and rural consumer credit reflected in what respect? What causes this gap? How to overcome this gap? These problems have not be effectively solved, thus the existing research could not provide powerful guidance for the coordinated development of urban and rural consumer credit.Relied on the research above significance, author review on the summary of the past research and start from China’s actual situation, it studies the present consumer credit, analysis the impact of factors of urban residents’ consumer credit through theoretical analysis and empirical analysis. The conclusions are as follows: Ist, the impact factors of the big gap between urban and rural consumer credit are age, education level, family income, family annual expenditure, revenue forecast, cost of borrowing, lending convenience and resident financing preference.2nd, how this factors affect the urban and rural residents of consumer credit? Through the empirical analysis found that:(1)education level, family income, family annual expenditure, residents financing preference has a significant positive impact on the success of urban residents consumer credit; age, f revenue forecast, credit cost, and convenient degree is not significant.(2)rural residents apply success have a significantly positive correlation with the revenue forecast, convenient degree and resident financing preference has a significantly positive impact on the rural consumer credit, but have a negative correlation with the age and family income, the relevance of the education level, family annual expenditure level is not high. Finally, according to the theoretical and empirical analysis result, and puts forward some policy suggestions to promote the coordinative development of urban and rural residents’ consumer credit in our country.