Research On Integration And Promotion Of Enterprise Culture In China Tobacco Hunan Industrial Co.，ltd.

After joining the WTO, China Tobacco Hunan Industrial Co., Ltd. has become apart-open market, international competition and domestic competition is becomingmore and more intense. The construction of enterprise culture in the construction of amodern enterprise system is becoming a more important aspect impacting Tobaccoenterprise survival and development. The cigarette processing industry enterprises,Changsha, Changde, Chenzhou, Lingling, Siping, Wu Zhong and so on many cigarettefactory and a plurality of holding or equity merger and reorganization of the Hunantobacco industry limited liability company’s predecessor was founded in2003May,China Tobacco Hunan Industrial Co., Ltd., belonging to the State Tobacco MonopolyBureau (China National Tobacco Corp). In2007, renamed in November restructuring,establish a modern enterprise system. Study found that after the merger andreorganization of Hunan tobacco company in the sales tax and other aspects of thelarger increase, however, with the rapid development of social economy, thedevelopment of Hunan tobacco company should have bigger promotion space.Enterprise culture construction as an important respect of promoting Hunan tobaccocompany to develop, we should further integration absorption of various culturalfactors conducive to the overall development of China Tobacco Hunan Industrial Co.,Ltd. and to get a substantial upgrade.In the enterprise culture construction process tobacco company based on themerger after the reorganization of the Hunan problem in the background, using thecombination method of standardized analysis and empirical research, planning anddesign on the cultural construction of Hunan tobacco company and the implementationof.The thesis firstly reviews the history of China Tobacco Hunan Industrial Co., Ltd.,analyzes the cultural construction situation of China Tobacco Hunan Industrial Co.,Ltd., integrating the subordinate factory. Analysis of the enterprise cultureconstruction of Hunan tobacco company is still facing the subordinate employees ofthe role of enterprise culture and the connotation and value system, there are still largedifferences in cognition, corporate culture and corporate strategy and value judgmentwith the relevant standard is not close, culture construction and company culturedevelopment does not match the needs of. Therefore, on the basis of analysis and research, we propose to further integrate and enhance the steps and measures oftobacco company of China Tobacco Hunan Industrial Co., Ltd. culture: first wedetermine the target of construction of enterprise culture based on the companydevelopment goals; secondly, the concrete scheme of Hunan tobacco companycorporate culture construction from the perspective of content; finally, in order toensure the implementation of project culture construction company, starting from theplanning and control process, from the talent, system, system plan and prepare, then,do a good job in process control of system operation, Publicizing, sub cultureconstruction, evaluation, control, problem solving process.