Research On Corporate Culture Construction Of Xiamen Tobacco Industry Co.,Ltd

Enterprise culture construction is based on the idea of "people-oriented" management concept,which pays attention to the leading role of "people" in the development of enterprises.It is a new management mode advocated by the management circle in the globe after concepts of strong man management and scientific management.Implementing enterprise culture construction is conducive to eliminating the internal management conflicts,improving employees' recognition of the strategic objectives of enterprises,enhancing the behavior consciousness of employees,and forming a good vision for the common growth of enterprises and employees through cultural guidance in critical period of enterprises.Meanwhile,enterprise culture has rich connotation and wide coverage and is closely related to the production,safety and quality of enterprises.Enterprise culture construction is considered as a new breakthrough in enterprise management by most enterprises.With the gradual deepening of the internal reform of the tobacco industry and the increasingly standardized management in the industry,the State Tobacco Monopoly Administration has formulated and issued the Outline for the Construction of Chinese Tobacco Enterprise Culture,which puts forward urgent requirements for enterprise culture construction in the industry.Enterprise culture construction is an important part of enterprise production,operation and management.The implementation of enterprise culture construction is conducive to forming a unified value among employees in the industry,achieving consistency in material,behavioral,institutional and spiritual levels so as to promote the sustainable and healthy development of enterprises.Based on the theories of enterprise culture construction at home and abroad,this paper first summarizes the research results of enterprise culture at home and abroad,and then further elaborates on the theoretical basis of corporate culture construction.Taking the enterprise culture construction already carried out by Xiamen Tobacco Industrial Co.,Ltd.as the research blueprint,this paper summarizes the basic effect of the enterprise culture construction of Xiamen Tobacco Industrial Co.,Ltd.Through questionnaires and interviews,it fully figures out the current situation and finds out the possible problems in the company's future enterprise culture construction.Based on Wang Chengrong's five-stage theory including present situation of enterprise culture,the formulation of the enterprise culture construction plan,the design of the concept of enterprise culture,the dissemination,expansion and consolidation of enterprise culture,and the perfection and innovation of enterprise culture,this paper makes a pertinent analysis and research and puts forward some applicable suggestions for improvement,so as to provide feasible references for the construction of tobacco enterprise culture.