The Analysis Of The Optimization Strategies For Online Business Hall Marketing Service In Gansu Unicom

With the restructuring of the telecom operators, the operators of the business operations, as well as a large-scale investment and promotion of3G, the telecom market competition intensifying, the operators of the marketing service ability put forward higher requirements, the various operators in order to improve its marketing channel system, has developed an e-channel marketing service strategy. online business hall is based on Internet platform of electronic channels, has many characteristics, such as information update quickly, huge amounts of data show that conform to the telecommunications business development trend of multimedia, digital, speed, can assume a variety of business promotion, marketing and service functions.Gansu Unicom online business hall provides business, business inquiries, bill, business, promotional activities, the announcement information function for the user, but in the actual use of the current situation, the online business hall of the use of high frequency is payment and account inquiry, the use of business and service recommendation is still limited, positioning it and the online business hall is a big gap, mainly because of online business hall also has the page design, business processes, service differentiation, technology and other aspects of the problem, effective strategies to optimize network business hall, guide and cultivate customers to use online business hall, become the key to improve the competitiveness of Gansu Unicom channel the.Article tries to expounds electronic channel theory and literature review at home and abroad as a starting point, by means of empirical study, the operators of marketing service system under the background of rising trend, combined with the actual situation of Gansu Unicom online business hall, starting from the analysis of the development status quo of electronic channels, marketing service features, focus on the online business department of fully analysis, to understand the situation of online business hall, find out the key point to optimize the function of online business hall, promotes the Gansu Unicom marketing service ability, Improve customer satisfaction, to establish a good corporate brand image of the Gansu Unicom, enhance independent innovation ability and competitiveness of China’s telecom enterprise, form the relatively balanced pattern. At the same time, also for electronic channels for the future development and construction of related service industry to offer help and draw lessons from.