Shanghai HQ China Advertising Company Promoters Training Research

Since the reform and open policy, has changed with each new day, the development rapid China advertisement industry becomes in the multitudinous industries to annoy the luminescent spot which the human focuses attention on, at the same time, the advertisement industry supervising and managing question also along with it appearance, Chinese Advertisement Association also arises at the historic moment. China’s advertisement profession start quite is late, until now only then more than20years history, but US and so on the developed country advertisement profession already existed and has developed for more than100years.But has initiated since the80’s, our country always is in the world the advertisement grows the quickest country. But view its development, the characteristic is from the low beginning, the high velocity enters a high beginning, the low speed development phase, in other words, the advertisement profession is being in a plate at present entire, the reforming crucial phase.But along with the advertisement industry development, some urgently awaits the standard the question also gradually to reappear. First, how maintains the question which the industry develops continually. Second, is the advertisement jobholder’s quality aspect question? Third, advertising industry scholarly research development is also insufficient, the Chinese quite thorough advertisement market and the management research looked from the present stage, regardless of is the research technique or the data support, but also all occupies the low level. Finally, at present in Chinese advertisement industry, but also has the competition disorder, the native place advertisement corporate growth slow also the scale is small, the4A native place operates dynamics not big as well as the advertisement profession correlation laws and regulations not perfect and so on the questions.This article was introducing in detail the human resources training definition and the goal, the significance and so on in the correlation theories foundation, through related some measures and so on interview and acquisition of information, utilizes the mature fundamental research method, the union company’s promotion personnel’s training present situation, analyzed the company to train in the promotion personnel on, especially in long-term promotion personnel’s training said the existence the question and the insufficiency, mainly included:The promotion personnel’s constitution has the serious insufficiency; Promotion personnel’s training process and management flaw; The customer has the deviation to the promotion personnel’s training understanding.This article carried on in view of above several major problems had the pointed research and the discussion, was more careful through the formulation and the strict standard chooses the promotion personnel, guaranteed the promotion personnel’s individual quality level specialized quality; The standard training related teachers, the teaching material ascends the material, formulates the perfect training act of administration to consummate the company present stage in the training flaw; Through specialized personnel’s showing and the comparison, eliminate the customer to the training understanding insufficiency and the deviation. This article goal is the hope through the research for the company consummation and the enhancement promotion personnel’s training effect, provides for the customer thoroughly, the high quality service, achieves the customer the goal.