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Suppliers Management For EV Company Brand Differentiation

Posted on:2015-01-06Degree:MasterType:Thesis
Country:ChinaCandidate:X LiFull Text:PDF
GTID:2269330428477925Subject:Business administration
Abstract/Summary:PDF Full Text Request
The competition between enterprise has extended from inner to supply chain. The company needs to survive, develop not only change from the technical development, sales and production but also to save potential cost from the supply chain. Procurement is very important which is not only the purchasing but also a strategy of the company. The relationship between suppliers and production enterprise have changed from simple purchasing to interest community. Management differentiation not only improve suppliers core competence, optimize cooperation model, improve customers’satisfication but also reduce the purchasing cost, improve the management efficiency. Management differentiation is very important for the company which have lots of suppliers.This paper mainly talks about suppliers management from enterprise brand differentiation point view and makes the EV personal care department as research object. Firstly introduces related articles, then introduces company background, company develop and current purchasing situation; introduce EV company suppliers management, analyze current existing issue; finally develop a strategy from suppliers selection, evaluation, information management, performance and relationship management.
Keywords/Search Tags:suppliers management, brand differentiation, ABC classification, SWOT analysis
PDF Full Text Request
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