Research On The Development Strategy Of The Total Transport TAXI Company

In this paper, based on the strategic management theory and some basic analysis to grasp, by means of global and local, qualitative and quantitative analysis of matches from a number of different aspects of the in-depth analysis of the transport corporation, explores the organization in the taxi passenger related industry competition, I mainly want to find the best competition by means of the method.Firstly, from national policy, macro-economic, socio-cultural, technological environment and industry environment, analysis and evaluation of the impact of the external environment Corporation taxi passenger transport undertakings that steady Corporation taxi passenger transport business is facing the country’s economic development, the state attaches great importance to the healthy and stable development of the taxi industry, a good opportunity to put to use new technologies and equipment, also encountered vigorous development of public transport, metro, private cars as well as the positive impact of competition and other challenges to enhance the bargaining power of the passengers. Secondly, the critical success factors derived by analyzing the taxi industry is advanced equipment reliability, security and quality of service control capabilities marketing capabilities, the degree of scale, cost control ability. Again, using the core competence theory, for enterprises with internal conditions analyzed, considered Corporation taxi passenger transport business with a high degree of the scale, emphasis on business management and technological innovation, unique corporate culture and other advantages, but also staff faced ideological and cultural qualities and professional skills to be improved, affect the ability of the market to be improved, advanced equipment and other weaknesses to be improved. Then, by constructing Corporation SWOT analysis model taxi passenger transport undertakings, which should be taken to explore the cause of the passenger’s competitive strategy, the use of program evaluation matrix to determine the competitive strategy Corporation taxi passenger transport undertakings for the overall cost leadership/differentiation strategy. Finally areas around cost control, opening up value-added services to improve the management of innovation proposed Corporation taxi passenger transport business strategies implemented support measures, and suggestions for implementation of the strategy evaluation and control methods.