Research On Development Orientation Of Grand Canal Heritage Tourism Of Community Service

With the the Grande Canal apply for the world heritage are growing, especiallysince the Grande Canal was listed as a world cultural heritage list, how to fullyunderstand and know the Grande Canal, how to protect and use of the Grande Canalhas become the problem that all sectors of the community need to be face and solvetogether.This article use multi-function value of the Grande Canal as foundation, protectthe canal cultural heritage as the core, development of all the community as the goal.Analyses the community service model of the Grande Canal heritage developmentmodel characteristics and the community tourism development significance and value.Based on the field survey and data collection of the Grande Canal heritagetourism Yu Bei Yuan area, delves into the the lack of a community service mode,obtain the "community residents plus community organizations plus tourismenterprises plus government" is the current condition of the Grande Canal heritagetourism sustainable development and utilization of the most feasible communityservice model, to provide theory and method for the development of heritage tourismfrom the Grande Canal.This article consists of eight parts. The first part mainly elaborated the selectedtopic background, research method and the conception.The second part outlines theresearch status at domestic and abroad, the basic concept and theory. The third partcomprehensive evaluation of the Grande Canal heritage through development andutilization status. Identify the value of heritage resources of the grand canal, analysesthe grand canal typical problems in the development and utilization. The fourth partdetailed discusses the grand canal heritage tourism destination community servicemodel orientation from community service mode of the connotation, features, systemconstruction, and pattern analysis. The fifth part is the empirical research, use thegrand canal heritage tourism destination Yu Bei Yuan area in Cangzhou as an example,summarizes the basic situation of the scenic spot, and the value of the heritageresources development present situation research, analysis and evaluation for the community service model. The sixth part puts forward the grand canal heritagetourism destination of cangzhou, Yu Bei Yuan area in Cangzhou community servicemode of the fact that path. The seventh part is the conclusion in this paper. The eighthpart is this article research limitations and shortcomings.