Canal, The Yangtze River Interchange Development Of Tourism Resources Integration

When we see from the process of human history, the connection of two main water system will provide infinite chances to the development of economy and culture. The Yangtse River, the greatest artery from east to west and the Grand Canal, from south to north, exploring tour resources in the area of their connection is very important. But there isn't a good exploration of tour resources in this area , also there is lack of integrity of the resources, or successful products and industry chain. When JiangSu Province bring Ning-Zhen-Yang economy area forward, it's a new project of studying exploiture and conformity of tour resources in the joint area of The Yangtse River and the Grand Canal.Under the define of the interchange of the two rivers, the paper uses theories of system, stakeholder, industry chain, growth pole etc. to analyze the theory bases and put forward the basic research framework,main contents and methods. Then it analyzes realistic development to lay the reality foundation. The author argues that integration should stick to three principles and put forward the mode of integration of regional tourism resources. We can make the integrity from the following aspects: macro Tourism Management, the level of exploit of tourism resources, tourism marketing and product development. The paper aims on sustainable development of the joint area of The Yangtse River and the Grand Canal and providing applicable countermeasures.