In "Tea Product" As An Example To Explore The West Anhui Tea Industry Characteristics And Development

Tea is an important cash crop with an advantage of export of agricultural products,Development of tea industry has an important role for the development of China’sagriculture and rural, Due to the growing mining on health efforts and increasingproduct promotion efforts，Global Green annual average rate is about7%fast-growing,In the domestic and international markets gradually replace tea dominate the market.However, green tea industry exist normative poor、low degree of standardization、hygiene and quality control of difficult practical problems、large-scale industrial chainhas not yet formed, which affects the domestic and international markets to furtherdevelop.it is necessary to be address these problem by exploring the Green IndustryCharacteristics and development Strategies.The market players Specialize in tea production、processing、trading with obviousregional characteristics, Therefore, we can use the green tea brand "Liu AN GUAPIAN" as the starting point of Wan Xi tea industry characteristics and DevelopmentStrategies, Based on the analysis of the overall environment," Liu AN GUA PIAN’natural resources、history、 culture、industry chain、 brand building and industrialchain characteristics and features.By studying the problem of " Liu AN GUA PIAN "link in tea production、circulation、marketing chain、we identify the key factors whichrestricts the development of green tea products in Wan Xi.This paper proposes tostrengthen the integration of the production base、 to establish a number ofthird-party logistics countermeasures tea circulation patterns,to build brands such asinformation technology,which provide a reference for the decision-makingdepartments of development of tea industry and managers to,promoting industrialdevelopment and farmers getting richer.