| Enterprises should seek in the fierce competition in the market to survive, anddevelopment, we must consciously from reality, making the future of the enterprise and theoverall logistics planning, development and implementation of business developmentstrategies. However, since there are many companies for the development of strategicmanagement indifference, the major operational problems "tuition" things occur. Therefore,strengthen strategic awareness, grasp the theory of enterprise development strategiesFebruary2004, under the guidance of the Beijing Municipal Development and ReformCommission, the Municipal Development and Reform Commission and the fourinstitutions directly under the Beijing Capital Group is a joint venture of the BeijingInternational Investment Limited. The company is in the transformation of governmentfunctions and the investment and financing system came into being in the background andrequirements, Municipal Development and Reform Commission on InternationalInvestment Co., Ltd. Beijing’s position is: Investment Beijing is the investment system toundertake the transformation of government functions and the carrier is government andsociety to achieve docking of a platform is a comprehensive research institution withintermediary nature. Based positioning, Beijing International Investment Limited todomestic and foreign investors to provide government investment policy, legal, investmentand financing project information for government and corporate consulting projectevaluation, feasibility studies, according to the Beijing municipal government specificplans for investment and financing system reform, as promote infrastructure and projectfinance industries, for investors, the project offers a variety of resources side landingBeijing docking and professional agency services.Man using empirical research methods, first of all related to the development strategy ofthe theoretical literature are summarized and research; On this basis, combined with theexternal environment analysis Investment Beijing consulting firm, to identify problems andopportunities in the industry exists; Then, using SW0T analysis for investment in Beijingconsulting firm competitive advantages and disadvantages of internal and externalopportunities and threats conducted in-depth research and analysis, digging their owncomparative advantage; while also using the positioning theory, based on the targetcustomer’s cognitive research, the Beijing investment Advisory strategic positioning of thecompany’s development. And as a basis to develop a series of corporate developmentstrategy, including the company’s vision, mission, values, strategic direction, has alsodeveloped a specific strategic implementation plan to ensure the effective implementationof the company’s development strategy. |
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