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Research On Strategic Management Of Beijing Sunshine Jinli Technology Development Co., Ltd

Posted on:2015-04-15Degree:MasterType:Thesis
Country:ChinaCandidate:R G WuFull Text:PDF
GTID:2279330434474341Subject:Business administration
Abstract/Summary:PDF Full Text Request
At present, with the appearance of the high-tech private enterprises in China,growing,high-tech private enterprises how to grasp the development opportunities through thestrategic management? As a breakthrough point, this paper USES PEST model to analyzeBeijing i-SUNNET Automation Co.Ltd. the political legal environment, economicenvironment, social cultural environment, technological environment and the externalmacro environment, discusses the change of these factors on the development ofenterprises and the development of the enterprise in the industry has a strategic influence;Using porter’s Five Forces to identify the source of competition, the analysis of five kindsof basic power tracking for coal safety monitoring and monitoring staff, such as theinfluence of the company’s business; Using the SWOT analysis method to analyze externalenvironment opportunities and threats existing in the company, to make it match thecompany of its own advantages and disadvantages together in order to be able to use theexternal environment of the opportunity to play out the company’s own advantage, at thesame time to avoid the threat environment, reduce the company’s own disadvantage. Thisthesis is divided into four chapters, the main contents are as follows:The first chapter is the introduction part, detailed elaborated the research backgroundof this paper, the research purpose, research significance and research methods. Part in theresearch significance, and from two aspects the practical significance and theoreticalsignificance of the study, to clarify the research value of this paper. Research methods inthe third quarter, singled out section, study of important theory, such as porter’s five theory.In addition, the method of two core strategic management, PEST environmental factorsanalysis and SWOT analysis the advantages and disadvantages in the detailed review.The second chapter, introduces Beijing i-SUNNET Automation Co.Ltd.The firstsection, the strategic management of high-tech private enterprise in China to be detailedinterpretation. First of all, combing the basic situation of development of China’s high-techprivate enterprises. Then, on this basis, points out the main problems existing in the aspectof strategic management, and enlightenment that these problems give us,which belong tohigh-tech private enterprises of China.In the second section, detailed introduces the basicsituation of Beijing i-SUNNET Automation Co.Ltd. And the present situation of strategicmanagement. In the third quarter,using the theory of the intensity of industry competitionanalysis and porter’s five competitive model, analysis Beijing i-SUNNET AutomationCo.Ltd., competitive advantage and potential danger. In the fourth quarter, using SWOT analysis Beijing i-SUNNET Automation Co.Ltd. on the strategic management of strengths,weaknesses, opportunities and threats.The third chapter discusses the current Beijing i-SUNNET Automation Co.Ltd. inproblems in strategic management. These problems there are both objective aspect andsubjective aspect, both involving management method and involves system, culture, andthe quality of business operators involves deep more and the current strategic managementmechanism of Beijing i-SUNNET Automation Co.Ltd.In the fourth chapter, in view of the third chapter, points out that the problem,management system, the concept of the system design problem, the problem such asleadership qualities, separately from the production, research and developmentmanagement system, financial management system, management idea, managementmechanism, management system, decision-making and implementation of correctivemeasures are put forward. Strive to measure multi-angle, all-round, high maneuverabilityand pertinence.
Keywords/Search Tags:Strategic Management, PEST Framework, Five Forces, SWOT Analysis
PDF Full Text Request
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