TX Company Development Strategy Formulation And Implementing Safeguards

With the growing popularity of the internet and the rapid development of China's economy, with the continuous efforts of government and network communications companies for achieving the grand goal of building a network power, China's network economy space expands continuously, and communication infrastructure construction accelerated promotion.However, when petroleum system costs continue to increase, oil industry external network communications operators seize the opportunity, continue to expand market share, lead to the TX company which dominated in the petroleum industry of network communication company suffered an unprecedented predicament. How to make the network communication company in the oil system to give full play to the advantage and seize the opportunity to avoid the disadvantage in order to get rid of the difficulties? It is urgent to discuss and research in theory and practice.Based on the theoretical analysis of the enterprise strategic management, PEST analysis,SWOT analysis, combined on the TX company's specific environment characteristics and business situation, the study of TX company's development strategy formulation and strategic implementation safeguard measures is made in detail in this paper. First of all, analyze the internal and external environment of TX company. In the external environment, using the PEST analysis method and the specific business analysis of the company, make an in-depth,comprehensive analysis of external environment. In the internal environment, make an analysis of the company's own situation from the organizational structure, personnel structure,assets, technology status and other aspects. Using the SWOT analysis, make a study of advantages and disadvantages which TX company having and opportunities and threats which it facing currently, and analyze its four alternative strategies. Then make the strategic choice based on the above analysis, and point out a development direction in which the company can lay a solid foundation, make a breakthrough business and expanse market through using the company's market advantages, basic resources and comprehensive business advantages and seizing the opportunity of promoting oilfield information technology and other opportunities.make a strategy choice which uses company's market advantage, resource and integrated business advantage and seize the opportunity of promoting oilfield information technology.Put forward the strategic development goals of TX company, set up an overall developmentstrategy, the implementation steps of the three stage and the specific deployment of market planning and technical innovation. Finally, put forward a reasonable and effective implementing safeguard measures for strategy, from five aspects of market development,management innovation, human resources management, investment funds and corporate culture innovation.