A Study On The Financial Analysis And Strategy Comparison Of COSCO And Maersk

COSCO, the leading enterprises in Chinese shipping industry, was listed on the Shanghai Stock Exchange in2007. At present, the most difficult time has passed, the shipping industry is entering a new development period. In the new competitive environment, COSCO should size up the situation and think about how to adjust it strategy. Maersk is the world’s shipping giant. As COSCO’s biggest rival, it is also the best model which worth to learn from. In order to find the gap between them, we study on their financial analysis and strategy. And hope Maersk’s successful experience can provide reference for COSCO.This article involves seven chapter:Chapter One introduces the theme and the significance of the study, and set up the framework for researching. Chapter Two briefly introduces the company information of COSCO and Maersk. Chapter Three analyses the external environment of shipping industy. Chapter Four and Five we analyse and evaluate these two company’s financial performance and policy. Chapter Six compare and evaluate the two company’s strategy. Chapter seven is the conclusion of the study.After studying on financial analysis and strategy for China COCSO and Maersk, we draw the following conclusions:firstly, the different strategic layout makes a large gap, between China COSCO and Maersk, in management ability, shipping costs, capacity utilization,etc. It affects China COSCO and Maersk’s profitability.Secondly, only when the enterprise resources can match its scale, the scale effection appears. Expand too fast is the main reason which casue China COSCO in deep trouble.From the successful experience Maersk, we put forward some suggestions for COSCO:firstly, it should pay attention on the time and structure for investment. Secondly, it should control the cost when the market is prosperous. Third, it should make full use of market cycle to grasp the industry acquisitions. Fourth, it should carry out the diversified investment.