Ningxia Guo Da Pharmacy Chain Limited Company Marketing Strategy Research

With the advancement of new medical reform, drug prices, such as antibiotics, restricted policy implementation, to the increasingly fierce competition in the pharmaceutical retail enterprise to bring greater challenge. Under the new situation, strengthen the pharmaceutical retail marketing management, looking for new profit growth point of pharmaceutical retail enterprises, is particularly important.In this paper, guided by the market economy theory, the integrated use of the knowledge of the marketing theory, economics, in the process of thesis writing, combining the marketing theory and the actual investigation and study, careful analysis in drug retail industry in Ningxia. At nus in Ningxia pharmacy chain co., LTD., marketing environment and management based on the analysis of the status quo, find out the current problems existing in the marketing management, puts forward through the marketing mix strategy.Through marketing strategy research for Ningxia GuoDa pharmacy health and sustainable development provides effective, at the same time to provide the reference for the development of the medicine retail industry in the area and using for reference.