Research On The Development Strategy Of CWP Anhui Branch

As the China’s economic growing fast, consumption of natural energy has become a major problem in China’s industrial and economic development. Shrinking resources, air and river pollution gradually become one of the far more serious problem in China’s economic development so that the adoption of new energy has become one of our most urgent need of energy supply industries. With the advent of energy technology development, wind energy technology has become the leader in the use of new energy. As a clean energy, wind energy is used to ease the pressure of huge supply and maintenance of the national environmental health. It is huge reserved, renewable, widely distributed and pollution free. These characteristics make it favored by different industries and becoming the one of the fastest growing, most promising and most mature new energy technology.Within the development of wind power, China has gradually shifted from technology development to actual use. The foundation of the China Wind Power Group Limited (CWP) Anhui Branch is to set the new energy technology developing toward normalization, mature and industry-oriented.CWP Anhui Branch is the first Group companies in new energy industry development. During the past years operation, the wind power technology urgrade fast. It has already gotten rid of the support of foreign technology. It’s gradually using the domestic manufacturing and assembly technology which also becoming mature in personnel training. Under vigorously promoting and developing, China’s wind power group has made a more significant achievements in recent years.Under China’s rapid development environment, the Wind Power Group still have many uncertainties. China’s wind power energy industry has to face the imperfect legal system, lack of wind power equipment as well as our weak ability to develop wind energy price.The Strategic Development Research of CWP Anhui Branch is important to CWP. It’s not only promote the development of the new energy industry, but also to achieve the sustainable development of China’s energy companies.In this paper, we conducted a study in CWP Anhui Branch, analyzed the internal and external situation in models in order to provide a powerful reference for China’s new energy industry.This paper has five chapters. The first Chapter introduces the background. The second one analyzed the external circumstances of CWP Anhui branch including macro economics、industrial environment、major competitors. The third one gave the pro and cons of CWP Anhui Branch by analyzing the current situation. The fourth one conducted the strategic choice of CWP Anhui Branch. The fifth one gave the suggestions and conclusions.The paper combined the theory, the current situation and the internal factors to make the analyze.It can be seen that the Wind Power Industry in China still have great lack in technology, human resources and management. We have to absorb the management model and talent proram from foreign companies. The strategic goal of CWP Anhui Branch is to achieve the wind power installed capacity reached about a quarter of the company’s total capacity.To be one of the large-scale wind power generation company in East China in10years.In the strategic plan, CWP Anhui Branch should actively promote market development and expansion of scale, lower cost strategy, enhance the introduction of talent, improve the mechanism of the strategic plan and financing under stable operation.In the realization of the strategic plan, CWP Anhui Branch should strive for national policy support. To make a good plan of all projects, develop mature projects in priority, optimize the management system to increase cooperation efforts. Constantly updated project management mechanism, enhance asset management, develop additional sources of funding for wind power development, and enhance the personnel management to let its goals be fully realized.The main objective conclusions are:to achieve the Group’s development strategy, get the national policy support as much as possilbe. Make overall planning of wind power projects by selecting relatively mature ones. Reform mechanisms to increase cooperation efforts from the management level. To achieve the full goals of CWP Anhui Branch by reforming management mechanism, enhancing asset management, raising more funding for wind power development。...