Research On The Development Strategy Of Wind Power In Jiangxi New Energy Company

Since the reform and opening up,China has become the world's largest energy consumer,and it also has problems such as energy shortage crisis and environmental deterioration.Wind energy is a form of energy that can be developed on a large scale and has a relatively high use value.The wind power industry is a fusion of high-end equipment manufacturing and new energy industries.In order to vigorously promote the development of the wind power industry,the central government and local governments have also successively promulgated.Many documents support the development of the wind power industry.Jiangxi Province is a central province lacking coal,oil,and energy.The promotion of wind power industry can solve the problem of lack of energy in Jiangxi Province.In recent years,Jiangxi New Energy Company is also focusing on the development of wind farm projects.This article mainly combines the company's strategic management theory,and follows the three basic stages of the company's development strategy: environment analysis,strategy formulation,and strategy implementation.Firstly,the concept of strategic management theory is defined and three model analysis methods are introduced.Secondly,through the data analysis of wind farms in Jiangxi Province in the past two years,the model analysis method,the Porter Five Forces model analysis method,and the SWOT model analysis method were used to analyze the development status of wind power in China and Jiangxi Province,and a summary was made of Jiangxi Province.The advantages,inadequacies,opportunities and upcoming challenges of new energy company wind power development.Finally,this article also targeted the Jiangxi New Energy Company's development strategy for wind power development and believed that the following aspects could be taken: strengthening human resources management;improving the company's unique corporate culture;strengthening technological innovation and personnel training;strengthening wind farms Feasibility analysis of the project;it is necessary to strengthen management of safety and health,provide security for the company;strengthen financial management and provide financial guarantee for the company;formulate a planning assessment system to provide implementation guarantee for the company.Jiangxi New Energy Company has a certain representativeness in power generation enterprises and has certain reference value for the development of wind power of other power generation companies.