Research On The Development Of Night Tourism In Wuhan Based On Tourism Product Structure

In recent years, urban tourism of China is developing rapidly, emerging a number of popular characteristic tourist city such as Beijing, Shanghai, Xiamen, Sanya and so on, without exception all these cities according to their own tourism endowment characteristics, and through the differentiation of development and depth of mining for tourism products, keeping pace with the Times, improving the tourism product structure. Then building a reasonable tourism product structure. In comparison, as the central China’s largest city, Wuhan, occupies the advantages of history and culture, traffic location, the consumer market. Its tourism brand influence is not very consistent with city status. Compared with the above cities, the problems of Wuhan tourism is that it dosn’t adjusting the structure of tourism products continuously following the market changes. Leading to an unreasonable tourism product structure. Therefore, how to optimize the structure of tourism products become the core issue of further development of Wuhan tourism.Throughout the development of modern tourism industry, the disposable leisure time is more and tourism demands are more personality, which leads to an increasing competition of tourism products. New tourism management ideas are inspired. So, tour operators look to travel at night. This paper argues that the development of tourism at night is an effective way to optimize Wuhan tourism product structure and promote a further development of Wuhan tourism. Research references the product life cycle theory, system theory, and the rationalization standard of tourism product structure that basic related theoretical. First of all, it analyzes the inner relation between the structure of tourism product and tourism development at night for two aspects, in which tourism product structure is optimized by night tourism development and reasonable product structure will have a development of benign to guide the tourism at night. Exploring the train of thought that they will interacting with each other to improve and develop; Second, in the basis of the definition of tourism product structure and night tourism, analyzing the present situation of Wuhan tourism product structure and the night tourism development. Focus on four fields that market, resources, supports and guarantee to do analysis and evaluation of the potential of Wuhan night tourism development. To provide the basis for analyzing the optimization function of night tourism and put forward the countermeasures of developing night tourism later. Finally, analyzing particularly how the development of night tourism optimizing Wuhan tourism product structure. By establishing the reasonable structure of tourism products as a guide, put forward the suggestion of Wuhan night tourism development. Through the study of Wuhan tourism product structure and night tourism development, we get the following conclusions preliminarily:(1)The key to develop Wuhan tourism is optimizing it’s tourism product structure;(2)The tourism product structure of Wuhan will be fully optimized by the development of night tour;(3)A reasonable product structure promote Wuhan night tourism developing healthily and rapidly. The article choses the point of view of tourism product structure to analysis the development of Wuhan night tourism. Hopes that it can both provide an effective way to optimize Wuhan tourism product structure, also provide the basis for the scientific development of night tourism in Wuhan. Hopes more that providing reference about the study to travel at night for the future. To promote night tourism theory get further research and improvement.