China’s Migrant Workers Information Demand And Information Behavior Analysis Of The Status Of The Investigation And Characteristics

Abstract:The problems of rural migrant workers in China is very importance and urgent to solve the problem. At present, one is the mass of information filled with migrant workers, but also needs a large amount of information; On the other hand is migrant rural workers their information ability. So we only seek truth from facts reflect the current state of the information demand and information behavior of migrant workers and analysed, at the same time show the migrant workers to the current "San Nong" information provided by the recognition and satisfaction of current information institutions in this region,"San Nong" paid information service attitude.This article from the object and scope of the questionnaire design of this a few aspects, issues, describes the design of questionnaire, from the content of the peasant workers’ information demand, motive, tendency of this a few aspects introduce the situation of peasant workers’ information demand, from the channels of information behavior of migrant workers, motility and network information behavior will present the situation of rural migrant workers in information behavior. By coffee farmers own properties difference comparative analysis, summarized its characteristics. From cultural degree and the knowledge level of migrant workers, material foundation and economic condition, regional distribution and liquidity three aspects analyzes the factors influencing the information demand and information behavior of migrant workers, at the same time, the trend of information demand and information behavior were discussed.To improve the quality of the information service work of rural labor Suggestions are given.China’s migrant workers in the production and living of health care information, endowment insurance, labor demand information demand rate is higher, the second is the protection of the rights and interests of their children’s education information, information, laws and regulations, vocational skills training information; Considering the workers themselves information demand expression ability, information consciousness and ability to obtain, Information service department can be targeted at rural migrant workers use the relatively high frequency mobile phones, to provide accessible information on TV.Hope that through this article research provides reference for related research and workers, engaged in the peasant workers’ information demand and information service organizations, can enrich and perfect the targeted information and targeted for migrant workers to provide access to information, To improve the quality of information service of rural migrant workers in China.