Research Of Cigarette Precision Marketing Strategy In Chenzhou High-tech Industrail Park Of Sourthern Hunan Province

Entered in twenty-first Century, shows that the globalization, knowledge and information, digital and network as a symbol of the new economy era, between enterprises and consumers to communicate and influence on consumer choice more, a great impact on the enterprise management concept and marketing methods, and gradually become a new trend in the development of modern enterprise marketing, precision marketing system to consumers as the center, with the network and information technology as the core. In the tobacco business enterprises to implement precision marketing is the need to adapt to the consumption of tobacco marketing reform.This paper chose Chenzhou High-tech Industrial Park, southern Hunan cigarette sales market as a key market for Chenzhou tobacco precision marketing, and the integrated use of various theories of precision marketing, closely combined with the actual situation of cigarette consumption market research in the high-tech Industrial Park, to develop hi-tech industry park, southern hunan, cigarette consumption market comprehensive, scientific and reasonable precision marketing strategy. Through the system of customer communication services in the park to implement the accurate marketing helps to build personalized, low cost expansion strategyimplementation of tobacco enterprises can measure, it has a certain exemplary role on the tobacco commercialenterprise marketing.This paper starts from the review of the theories of marketing, introduces the theory of consumer behavior,marketing theory, market segmentation theory, theory of marketing strategy, focus on the accurate marketingstrategy theory; Through the analysis of retailers and consumer survey of the Chenzhou High-tech Industrial Park in southern Hunancigarette consumption market, on campus cigarette consumption market consumers and retail terminal layout of the market mechanism does not match, consumption habits and terminal services market mechanism does not match, consumption habits and terminal services market mechanism does not match, terminal services demand and marketing services provided by the market mechanism does not match, the integrated use of market segmentation theory, SWOT analysis and precision marketing AHP based on SWOT analysis tools, the southern high-tech industrial park of cigarette consumption market precision marketing objectives and Strategies. In order to ensure the high-tech industrial park of cigarette consumption market accurate the effective implementation of marketing strategy, so put forward specific measures, such as:establish precise information support, the scientific allocation of goods on the way and method, constrained control and achieve rational distribution, the specific measures for the construction of terminal management system, provide the safeguard for the Chenzhou SouthernIndustrial Park of cigarette consumption market of precision marketing strategy implementation.