Study Of Cigarette’s Precision Marketing Strategy In Yueyang County

This paper makes it as the theme to build a " three match" type key marketscigarettes precision marketing model, and get the data by questionnaire and conducted on.Then we master Yueyang county cigarette market’s levels of consumption, consumerpreferences, consumption structure, consumption environment, consumer trends and soon. Meanwhile based on the findings, the paper analyzes the status quo，some questionsand development trend of Yueyang County cigarette market, the questions Yueyangcounty cigarette market exists mainly reflected in three aspects: first, consumer groupsand retail terminal layout does not match; secondly, consumption habits and terminalservices does not match; thirdly, the terminal service demand and marketing servicesprovided does not match.Then this paper analyzes the the Yueyang county cigarette market precisionmarketing feasibility: First, mking the SWOT and AHP analysis we elaborated theYueyang county cigarette market precision marketing basing on reality; Secondly, wetake a description of the Yueyang county cigarette market achieve precision marketingapproach by the existing analysis.Based on established precision marketing approach to development, this paperfocuses on the design of Yueyang county cigarette market precision marketing strategy,mainly in three aspects: First, precision marketing strategies based on consumer groupsand retail terminal layout’s match; secondly, precision marketing strategies based onconsumer habits and Terminal Services’ match; Third, precise marketing strategy basedon matching of the terminal service demand and marketing services.Finally, this paper describes the implementation of the Yueyang county cigarettemarket precision marketing strategy: First, to establish the accurate information supportbased on three matching; Secondly, to make the accurate delivery configuration ofconsumer market based on three matching; supply precise distribution and finemanagement propulsion. Then this article scientifically configured accurate delivery,accurate supply delivery channels and promote finely management.