The Research On Post-restructuring Integration Management Of Cosco Logistics Guangzhou

For a lot of enterprises,merge and acquisition is the most effective way to grow quickly in capital markets. But in reality, many companies suffer from the lack of integration management after carrying out merging and restructuring. The lack of integration management hinders upgrading the enterprise competitiveness and even leads to the entire failure. Therefore, the integration of management after enterprise restructuring p is becoming the focus of both the enterprise field and the research field.To meet the needs of market competition, China ocean shipping agency guangzhou, merged with guangzhou cosco international freight co., LTD to form Cosco Logistics guangzhou in February,2002. The key factors that influence sustainable development of Cosco Logistics guangzhou are focusing on integrating resources and coordinating relevant mechanisms. The enterprise obtains the competitive advantage based on that. This subject regards Cosco Logistics as the research object. After a thorough analysis of the company’s present situation the paper points out the problems to be solved and their causes. the article imports the SWOT analysis. Based on the analysis of the internal and external environment the company stays with, basic proposes are offered for integration and management after the enterprise restructuring. The paper puts forward the proposal on the basic idea of integration:the strategy integration-business adjustment-management and system integration-culture integration.The research develops with the real circumstance of Cosco Logistics guangzhou after enterprise restructuring. The studying result has the direct guiding function for Cosco Logistics guangzhou and also has the reference value for other similar enterprises.