| As economic globalization proceeds, the market competition is becoming increasingly fierce. Cost, as a traditional competition mean, plays a less important role, and quality has become a core element to participate in market competition for a company. Quality not only reflects the technical strength of an enterprise, but also represents the enterprise credibility and the state image. How to improve the product quality, make it adapt to the changing needs of customers and achieve a lasting competitive advantage in the market, has been an important problem in which enterprises, government, society and the public are interested. In this paper, focusing on the core concept "quality competitiveness" of enterprises in manufacturing industry, we use a research framework of "concept deconstruction-system modeling-practical application", study the connotation and features of quality competitiveness and construct its evaluation system. Firstly, we deconstruct the connotation of quality competitiveness according to the classical theory of quality management and competitiveness. Then we describe how to use the index system design methodology to construct the evaluation system of an enterprise’s quality competitiveness more scientifically. The evaluation system includes the evaluation factors, evaluation index system, and the weights of indices. Referring to the enterprise competitiveness evaluation factors, our system mainly consists of four factors:"Basic Resources ","Management Capacity ","Organization Environment" and "Quality performance". We integrate a series of methods like analytic hierarchy process and fuzzy semantic differential subordination as evaluation tools. At last, we use our system to evaluate the quality competitiveness of470enterprises of a county in Zhejiang province, and verify the scientificity and feasibility of it. According to the survey results, the paper also gives some advices on how to improve the quality competitiveness of enterprises in manufacturing industry. |
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