The Influence Of Customer Reputation On The Core Corporate Performance In The Supplier-Core Corporate-Customer Triads

In the context of globalization, the competition between enterprises has evolved into the competition among supply chain network. The supplier-buyer relationship has been replaced by supplier-core corporate-customer triads which become the basic unit of supply chain management research and practice. In order to build the core competence, enterprises need to integrate both upstream and downstream enterprises’ resources to achieve higher performance. Notably, besides capital, technology, channel and other traditional resources, new resources like "reputation" is attracting our attention.This study is going to explore the influence mechanism of customer reputation on core corporate operational performance with the methods of literature research, case study and questionnaire research based on the supplier-core corporate-customer triads’view.This research has led to the following conclusions:first, corporate reputation measurement model was been tested in Chinese business context again. Second, under customer reputation spillover conditions, enterprises with high reputation customers can significantly improve operational performance. Third, the study tested the mediating role of relational capital in the relationship of customer reputation and core corporate performance.The main theoretical contribution of this study is:first, reveal the mechanism of customer reputation’s influence on core corporate performance with the view of supply chain triads. Second, the study on the effect of corporate reputation extends to the upstream supply chain enterprises. Third, provide the antecedents for supplier relationship management and firm performance in the view of supply chain triads. At last, test corporate reputation measurement model in Chinese business context.