Investigation And Analysis On Customer Loyalty Of X Company

Share of the market share has been the core of enterprise marketing management work and goals. From the current development of domestic markets, the majority of each company within the industry to provide products and services that difference is not significant. With the market share battle, cultivate loyal customers increasingly become a key competitive. Cultivate loyal customers and growth, has become an important task to carry out marketing research. The research carried out is based on this.The first chapter introduces the research background of the topic of the article, the significance of the evolution of customer loyalty a brief introduction and customer loyalty theoretical research status of the system combing; second chapter introduces the customer loyalty degree theory theories, including the contents of customer loyalty, classification and measurement indicators, etc.; Chapter X company introduced the basic situation, and introduced the company’s results of operations in China, business products and is currently the main customer groups; Chapter X company first customer loyalty program overview, questionnaire content and evaluation methods are introduced. Next, using the March2012-July total of five months between the customer loyalty survey feedback data on the company’s current status of a customer loyalty statistics. More importantly, the survey also records the factors that lead to customer dissatisfaction disloyal. Statistical summary of the results showed that the current customer for the company in the daily process management, training programs, quality monitoring and management, ecological function zones county environmental monitoring and after-sales service system, improve the degree of satisfaction with aspects of generally low. These aspects are the main reason leading to customer disloyalty. Conclusion of the study carried out for the next corresponding countermeasures; Finally, the conclusions of this study are summarized and presented research deficiencies.In this study, based on our current level of economic development and cultural background, the use of theoretical analysis and survey research methods of combining customer loyalty X company status and problems of a statistical analysis, detailed data, to enhance the company’s current customers Loyalty level to provide reference data. The results of this study, the air monitoring service brand management and enhance customer loyalty has a very important theoretical and practical significance.