24Hours Medical Channel Marketing Strategy

24HMB is the World Bank (IFC) invested a healthcare education company in China. Through a special purpose Asia Pacific Satellite No.5, and through four networks, including "mobile internet, satellite mesh, internet, and hospital’s WAN", education contents reach hospital’s terminals and allows healthcare professionals to access. This in turn improves the professional skills and knowledge and benefit the general public to alleviate the situation of "difficult to access healthcare facility and expensive to get care". This thesis is based on marketing theory, distributed questionnaires for24HMB lateral and vertical development for the development process in-depth study. Based on current trends of medical channels, market segmentation, delineation of the target market and discuss the main profit model, developing marketing strategies.This thesis has total seven chapters:chapter one introduces background and significance of the selected topic, domestic and foreign research status, work has been done, and methods have been used; Chapter two introduces basic theory used in this paper, the STP marketing theoretical analysis, and marketing management theories applied in this paper; Chapter three carries on the PEST analysis to company external environment, the macro environment, media of current medicine channel, investigation and analysis of the main competitors; Chapter four analyzes company’s internal environment, project profiles, main column, profit model, and the sales&marketing team; Chapter five presents SWOT analysis on24HMB marketing situation and problems, problems the company currently has, market segmentation and its problem, plan implementation and issues, assessment and its problems, and organizational structure and its issues; Chapter six covers marketing strategies development, the security foundation of marketing strategy, target market identification, and marketing mix strategy formulation; Finally chapter seven concludes this paper.