| With the further development of the communications industry, communications market is increasingly mature with more intense competition. At the same time, communications technologies have become increasingly demanding as the importance of communication has been realized among more and more areas.Currently there is still a big blind spot on marine fishery communications market, therefore how to promote the aid rate of marine accidents is the focus problem of MIIT, Ministry of Agriculture and other related ministries. Accordingly how to meet customer needs in this segment market, to develop effective marketing strategies and constantly improve the marketing methods are the important problems for PLTT to solve.In response to increasingly strong demand for maritime communications, PL628digital integrated shipboard terminal by PLTT came into being. As a new product, to open up the market, PL628needs to rely on the research and analysis of market to adjust marketing strategies or selling methods.This article makes a detailed analysis toward the status of market, the internal and external environment for the selling of PL628, to discover problems and the plights during its marketing process, to choose target market and customers through further market segmentation. Based on above analysis, in coordination with the practical situation of PLTT, this article suggests detailed strategies for the selling of PL628, and proposed specific protective measures to enhance the implementation of the marketing strategies of PLTT.This article solves the problems regard to the market access of PL628, thereby promotes the marketing level of PLTT based on the analysis of marketing strategies of PL628. This article aims to provide a favorable marketing way for the sustainable development of PLTT, to provide certain reference views on the development and implementation of marketing strategies for new products of high-tech industry, accordingly to achieve a good development for high-tech industry. |
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