Research On Influential Factors Of Creative Industry Cluster’s Efficiency Based On Knowledge Spillover

Creative industry is the those industries that have their origin individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property. According to the development of creative industry in developed country and China, it’s an important character and effective method for creative industry to develop SME clusters. There are plenty of tacit and explicit knowledge in creative enterprises and creative industry clusters.Foreign researchers in this field focus on the formation of knowledge spillover function, measurement of knowledge spillover and absorbing. Domestic researchers prefer to make quality study on the mechanism and way of knowledge spillover. Few researchers study the relationship between knowledge spillover and clusters’ efficiency, especially in the field of creative industry.It’s more meaningful to study creative industry clusters’ efficiency because there are plenty of tactic and explicit knowledge in the creative enterprises and creative clusters.Creative industry cluster’s efficiency is affected by cluster knowledge spillover and enterprises’ competence of absorbing knowledge. The environment, resource and method affect cluster knowledge spillover. Enterprises’ learning competence, learning mechanism and research competence affect their knowledge absorbing. Theoretical system of influential factors of creative industry efficiency on the base of knowledge spillover is established. Theoretical hypothesize of positive correlation between these factors and creative industry cluster’s efficiency is raised.After investigating classical creative industry clusters in Shanghai and analyzing the data, result is worked out that obvious positive correlation exits between creative industry cluster efficiency and those factors such as level of infrastructure, public area proportion, cooperation of enterprises, number of public organization, activity, number of agent, total registration capital, employees with education of college or higher level. There’s no obvious correlation between creative industry cluster efficiency and cluster’s location, enterprises set up by public organization, number of total employee, average number of employee in each enterprises, publication issuing frequency, frequency of seminar and frequency and formal meeting.To develop Shanghai creative industry cluster should invest more on cluster’s infrastructure, expand proportion of public area moderately, invite more public organizations and agencies to join cluster and hold creative activities with diversified knowledge, according to the research result and the situation of Shanghai creative industry cluster.