Elementary Study On Club Builiding And Its "Personalized" Design Strategy

With the development of time and society, people not only care about earning money but also enjoying life, and topics about business and leisure become hotter and hotter. Meanwhile, in order to gain useful information and friendship support, people focus on communication more during the information era. People are longing for a comprehensive site where people having the same stratum and cultural trait could stay together and do some leisure, entertainments, sports and business together. Therefore, club came into being as a new kind of architecture.With the soaring demands of culture, based on the original club functions, the consumers require the emotion and psychology associated with recognizing their identity and status. People are tired of the monotony of club experience, and eager for club building within personalized and characteristic development. So the study of club architecting and its "personalized" design become our urgent research topic.To explore this topic, this paper firstly starts from architecture-related theory and general design ideas, then figure out problems on the function, features and the basic design of club type, so that we can make sure the club’s "personalized" design rationalized and scientific on this basis.Secondly, the paper makes some conceptual analysis about architectural character, clubhouse building character, and club building "personalized" design, and defines the scope of the research, otherwise, it provides theoretical supports for this research through the analysis of club "personalized" design principles.In this paper, combing theoretical research and case studies and taking group characteristics of the club members as research subjects, we discuss clubhouse "personalized" design strategy from life behavior analysis and psychological, cultural needs analysis, and provide some experience guidance for future design.At last, combing these research results and taking Haigeng Park "Zhu Pan Ya Ju" case for example, we verify the feasibility and operability of the relevant theoretical research involved with club personalized design. This article hopes to give some help to our country’s club architecture.