The Improved Packaging Design For Shiyan Turquoise

Turquoise is one of the ancient jade loved by people ancient and modern,Chinese and foreign,As "China’s four famous jade" with xinjiang hetian jade,henan dushan jade,liaoning xiuyan jade.Also considered sacred in Tibetan Buddhism as one of the seven treasures.In recent years,as the collectables-autograph market hot,turquoise as collectables-autograph is one of the triple gem,increasing awareness,more and more get people’s love and enthusiasm,turquoise consumption to form a new boom,the market demand continues to grow.Is turquoise hubei shiyan region rich mining area,turquoise production accounted for 70% of national output,shiyan in 2016 the government will turquoise as the fourth card key propaganda and foster city and bring more opportunities to the development of turquoise.With the growing market,turquoise packaging design needs to show,when consumer is buying turquoise products,need to packaging to protect to carry,and need to design beautiful,functional match,has the connotation of packaging,finished product and packaging.Design and culture are inseparable,turquoise this traditional jade contain rich regional culture and religious connotation,added a large number of cultural values,apply to turquoise peculiar regional culture to product packaging design,is one of the important ideas of packaging design improvements,is also in line with market demand method of packaging design.Packaging as an important carrier of consumer contact with the brand,to be able to product the spread of culture and brand image effectively,but also to the long-term development of the brand.This graduation thesis and graduation design in shiyan turquoise product packaging design improvements as the theme,with Oriental spirit rhyme turquoise brand as instance object,through a large number of field visits and surveys,to understand and summarized the current deficiencies in shiyan turquoise product packaging design,combined with Oriental spirit rhyme brand case,analyzes in detail the Oriental spirit rhyme brand in the market and the status quo of the packaging,respectively from the Angle of graphics,colour,material modelling to packaging improved design scheme is put forward,and combined with products for the market segmentation of brand positioning,according to market segment under different style preferences,confirmed the packaging design should select graphics,color,material elements such as modelling,and has carried on the design implementation and further details.Turquoise this traditional packaging design improvements through mining jade contain of regional culture and religious culture attribute,interpretation and extract the associated with traditional visual graphics and color elements,finishing induce visual elements,can be applied to packaging visual detail design implementation will be representative of the Tibetan auspicious symbol and color for the design of the modern aesthetic sense,deduces a new visual language.Turquoise products through mining thick packaging art cultural connotation and aesthetic value,has created the style is unified and changes serialized brand packaging image,explore packaging brings people good consumer experience,constructs the packaging this bridge between products and consumers,for the product and the brand competition has more advantages.