User Experience Research In E-commerce Mode

Electronic commerce is a new kind of business model.We can help E-commercecompanies achieve long-term development by study the complete user experience oftarget users.In the environment of E-commerce,the shopping behavior of users is verydifferent from traditional business model.We need to compare the behaviorcharacteristics and psychological expectations of users in the two kinds ofconsumption patterns,in order to learn more about the experience requirements ofusers in the electronic commerce.In the part of design,we should know about internet product design’s generalguidelines and design processes in the first.And then, according to the specificenterprise、product and platform,we can get user requirements by user research,inorder to finilish a feasible design scheme.