The Research Of Media Architecture Facade In The New Media Era

Architecture facade has always been one of the vital object of architecture academics,but majority of researches normally focused on partly building facades construction,the design idea of architect or building facade history and so on.There are few scholars put the building facade as a whole object,from the perspective of human needs,the facade that will be a media to communicate person with city environment. Architecture is the production to meet the demand of human being,facade as a part of building should also have the same feature.In the new media age,the biggest human need is the demand of information.Therefore, studying architecture facade language and explaining the function of facades on city environmental information establishment has certain practical meaning.In this academic paper,based on the historical stage theory of media,we put image building facade media and experience building facade media(belong to new media age)as research object.The study methods of theory of media environment(media static characteristics,dynamic evolution of media and social effects of media) is used to research the building facades.Analysis of building facades languages,media environment and the effects of city environment from the basis of explaining of media environment theory and facade media environment theory.Finally,I hold the view that the function of the media building skin in the new media age will realize from the material function to spiritual function transformation.In the part of explaining the structure of facade media language, the facade media language is divided into facade technology-based media language and facade media pixel-based(and interactive behavior) media language.And on the basis of the Marshall Mcluhan’s media theory(the content of one media is another media),we suggest that the essence of building facade media language is a set of closely related symbols.In the part of discussion of facade media environment and media bias, we explain the language of media building through the media bias to influence people cognitive system to complete the dynamic evolution of the whole skin media.In the part of analysis of the city environment effects of facades media.we focuses on how media architecture facade transfer the individual cognitive system and behavior from group cognitive system and behavior,and finally,promoting the construction of urban environment in the requirement of urban environmental informatization in the new media era.