The Research Of Interactive Experience Design In Commercial Public Space

With the development of the era, People’s consumption patterns has also happened a greattransformation. With the coming of the Experience economy, consumers pay more attention tothe interactive consumption. The shopping process is no longer the simple purchase, however,it treated as a kind of spiritual enjoyment, and the interactive consumption. At the same time,With the booming of the Internet technology, and the development of digital media technology,the technology provides a technical support for the interactive design of commercial space.The purpose of the research is to attract more consumers to come to the commercial space. Bythe interactive experience of the design to keep consumers spending at the commercial space,thereby promoting consumption.The paper is divided into six parts, Chapter I is the introduction, including thebackground of the research, the purpose of the research, the significance of the research, thestatus of the research across the world, and the approach of the research. Chapter II is theoutline and development of commercial space and interactive experience design. At the time, italso contain the conception related to the interactive experience design. In Chapter III, we talkabout the digital media art, the digital technology, and the micro-innovative design concept. InChapter Ⅳ, we summarized the interactive experience design principles, at the same time, wealso talk about the interactive installations. In Chapter V, we discuss the design trends of theinteractive experience in commercial space. Chapter VI as a summary of the full text.