Research On Commercial Architecture Design Of Qin Civilization Square With Cultural Experience

With the rapid development of economy and the continuous improvement of people's material demand,the traditional business model has been unable to meet the needs of the majority of consumers.Along with the rise of cultural industry in recent years,all parts of the country hope to obtain certain economic benefits from the cultural industry,and the elements with the characteristics of the culture and experience are being integrated into the culture industry.Business activities complement with the business economy,forming a cultural experiential business.Combining the commercial actual project of Qin civilization square,the article takes the cultural experience commercial building as the research object,combining with the domestic and foreign research status,through the case study and the theory analysis technique,the cultural experience commercial architecture is discussed from three aspects of cultural experience theme,commercial format and building space.It is expected to guide designers and government agencies to design cultural experience commercial buildings,and contribute to the improvement of the commercial building environment,the promotion of regional culture,the promotion of consumer experience and the stimulation of social activity.In the first chapter,the first chapter introduces the background and significance of the research,and summarizes the current research status at home and abroad and the research background related to the subject.The second chapter combed the current situation of the development of China's commercial architecture and the trend of its future development,and then described the concept of cultural experience and the application of cultural experience design in architectural design.The third chapter discusses the principles that should be followed in the development of cultural experiential commercial buildings from two aspects: cultural experience theme and commercial format.The fourth chapter,from the perspective of architectural design,analyzes and summarizes the architectural design techniques used in successful cultural experiential commercial buildings at the present stage.The fifth chapter describes the process of case study,analyzes the characteristics and techniques of each case,summarizes its commonness and characteristics,and focuses on the analysis of four cases of Shanghai Xintiandi,Chengdu Tai Gu Li,Beijing three li and Qiao Fu Fang Tuen Tuen,and analyzes their success from the three aspects of cultural experience theme,commercial format,architectural design and external environment.The reason.Finally,the commercial building design of Qin civilization square is the main research object,from the planning to the preliminary design,and then to the comparison and selection of the multiple schemes.Finally,it continues to analyze the design ideas and hands of the three aspects of the cultural experience theme,the commercial format,the architecture and the external environment.Law.Finally,based on case studies and practical projects,the design methods and rules of contemporary cultural experiential commercial buildings are explored.