Research On Landscape Design Of Commercial Complex Outdoor Square Based On Interactive Experience

Commercial complex is a kind of functional composite building monomer or building group produced by the rapid development of the city.It can make efficient use of land and maximize the value of the city.Square space business center is an important part of indoor and outdoor space of large-scale complex.It is a place for people to carry out various consumption and entertainment activities and gather and exchange in addition to business and social consumption places.With the rapid development of e-commerce,the real business has been impacted.In order to enhance the competitiveness of the real business,the commercial complex is gradually developing in the direction of diversification and experience.Nowadays,people go to commercial complex not only for shopping,but also for leisure and relaxation.Therefore,people are looking forward to a more active venue with interactive experience.The emergence of interactive concept and the birth of interactive landscape design can effectively enhance the vitality of the square by guiding people to actively participate in interactive activities,better meet people’s spiritual demands and enhance the dialogue between people and the environment.Now more and more landscape designers take people’s activities and interaction with the environment as an important consideration in space landscape design,and express them in the design.The landscape design with interactive experience can play a positive role in promoting the vitality of the site,guiding the traffic flow and the experience of the participants,and endow the landscape with new vitality.At present,the landscape design of commercial complex outdoor square only focuses on its visual level,and ignores the inner psychological experience of people.From the perspective of interactive experience,this paper puts forward the shortcomings of the current commercial complex landscape design,the change of people’s needs in the era of experience economy and the opportunity for interactive experience design to integrate into the commercial complex outdoor square landscape design,and summarizes and analyzes the research status of domestic and foreign interactive experience design and commercial complex outdoor square landscape.Secondly,it summarizes the definition,classification and characteristics of interactive experience design and commercial complex outdoor square space,expounds the related theories,analyzes and discusses the environmental factors affecting human landscape interaction,including landscape space planning and the impact of landscape elements on human behavior activities.The paper selects five representative cases in Chongqing from two aspects of landscape and users,investigates and analyzes the space environment and landscape elements of the outdoor square,and summarizes the existing problems of Chongqing commercial complex outdoor square landscape design,including lack of landscape theme,single landscape function,lack of space vitality and monotonous interaction form.After the statistical analysis of the questionnaire survey data of users,the paper puts forward the design enlightenment from the aspects of the activity group,landscape attraction,interactive practicability and interactive diversity of the square.This paper discusses the necessity of integrating interactive experience design into the landscape design of commercial complex outdoor square.Then,in view of the problems summarized in the above research and analysis,this paper puts forward the corresponding design strategies from two aspects of reconstructing the square space landscape environment and improving the interactive experience of the square landscape,including the creation of theme IP,the combination of landscape functions,the setting of diversified activities and enhancing the attraction,practicability and interactive diversity of the landscape.Finally,uses different types of commercial complex outdoor square landscape design practice projects with different terrain to show the design process,analyzes the basic traffic,people flow and terrain conditions of the square,and carries out the commercial complex outdoor square landscape design combined with the characteristics and behavior activities of the square users,so as to explore the above problems The application of the proposed design principles and strategies in practical design proves that the proposed design strategy is feasible.Try to improve and design a more comfortable,functional,interactive experience of commercial complex outdoor square landscape to provide a reference.