A Study Of Kindergarten Interior And Exterior Environmental Design Based On The CIS Strategy

CIS (Corporate Identity System) is the combination of modern industrial design andenterprise management. It is an important meaning of corporate image shaping in today’ssociety. With the advance of education reform and the increasingly fierce market competition,kindergartens appeared collectivization, chaining, characteristics of the business model, itcauses people to kindergarten interior and exterior environment design of the new changes andthinking. CIS into a history-oriented education market, in response to the needs of the times,shaping the personalized kindergarten environment, establish a brand image, to bringinnovation for kindergarten environmental design concepts and manifestations.Papers use kindergarten environment as the research object, from the CIS of MindIdentity, Behavior Identity and Visual Identity, the paper summarizes various elements inenvironment and analysis research，hoping to find a kind of design method to promote theoverall image of the kindergarten.Papers from the origin of the CIS, a brief review of the characteristics and course ofdevelopment of CIS, as well as kindergarten CIS connotation, characteristics and function, andfocus on the relationship between CIS strategies and kindergarten environmental design. Then,through field investigation and questionnaire survey, we analyzed the kindergarten interior andexterior environment present situation, problems and the successful experience of excellentexamples. According to the theoretical basis and present situation question, we summarized topromote the overall image of the kindergarten environment factors and design principles, andfrom the Mind Identity, Behavior Identity and Visual Identity of kindergarten environment oftheme style model, behavior space organization, unity of the visual image of specific designrequirements and performance methods are put forward. At last, through practical projects totest theoretical results, we propose the main contribution of paper and deficiencies, andfollow-up research directions.The paper is divided into six chapters. Chapter1Introduction; Chapter2CIS strategiesused theoretical basis; Chapter3kindergarten environment Survey and analysis; Chapter4ofthe CIS strategy under the guidance of the Kindergarten environmental design; Chapter5theKindergarten environmental design practice; Chapter6Conclusion.