Talk Tourism Product Design Packaging Design Innovation From The Perspective Of Cultural Sense

Cultural tourism product packaging design sense to cover a very wide range, including environmental and cultural sense, humane sense of culture, regional culture and other aspects of cultural sense. Tourism product packaging systems in terms of its own, with its own produce to the local culture, from the inside out all permeated with a sense of cultural connotation, while the subject of observation and perception in the spiritual sense of culture has been sublimated. Therefore, this study presents the Tourism Product design innovative packaging design from a cultural point of view with a sense of the value of academic research and design practice, the first study designed to explore the concept of culture in the sense of tourism product packaging design.Tourism product packaging design sense of cultural connotation design must take ethics and philosophy, art, philosophy and psychology degree in theory, to re-create Chinese contemporary cultural tourism product packaging design connotation design sense to seek a theoretical basis for contemporary cultural tourism product and packaging design practical basis. Specifically, the tourism product packaging design aesthetic look, is standing "cultural sense" or higher "cultural sense," the height of the tourism product packaging design aesthetic principles, analyzes the cultural connotation of the aesthetic characteristics of packaging design sense and future direction of development, and make recommendations. This is the purpose of this study. The study included the following aspects:In the first part of the "cultural sense of profound understanding and research, analyze and summarize the concepts, understand the significance of cultural background and analyzed with a sense of proposed packaging design leads to a sense of cultural design elements.The second part of the analysis of the root causes of the cultural sense produced underscores analyzed from two aspects, the first is the regional culture, tourism product packaging design is inseparable from the geographical and cultural imprint, and the second is the aesthetic and cultural point of view, in fact, a sense of culture belong aesthetic category, therefore, it must be deep research and analysis.The third part of the tourism product packaging some definitions and concepts to analyze and understand the analysis to understand the basis of research excellence and outstanding cases at home and abroad, find themselves inadequate, its essence, to its dregs of learning from.Part IV analyzes the cultural sense now tourism product packaging design elements from the humane sense of culture, low carbon environmental and cultural sense, a profound analysis focuses on three aspects of regional culture and cultural sense.The fifth section presents how tourism product packaging design graphic sense of culture, color and cultural sense, a sense of character design elements to highlight the cultural tourism product packaging design overall sense of design and cultural innovation.Part VI presents tourism products to talk about the prospects for the design of innovative packaging design, scientific and cultural sense point of integration from the perspective of cultural sense and sense of design elements into the cultural tourism product packaging design for the future of far-reaching significance and research combined.Academic value and practical significance of this paper is:to reveal a sense of the profound significance of cultural tourism product packaging design from the roots. Through a sense of cultural tourism product packaging element analysis and design innovation, so that we are not only cultural tourism product packaging design element has an overall sense, comprehensive grasp and understanding, but also for the future of China’s tourism product packaging design elements of design innovation and development of the cultural sense There is a clear prospect of context, to promote the healthy and rapid development of China’s tourism product packaging design.