| With the rise of Chinese economy in recent years, Chinese tourism industry has developed rapidly. Entering the 21st century, tourism has completed two leap development.from sightseeing to leisure, and then tourism complex. Tourism complex is compatible to the need of government’s strategic adjustment of industrial structure and the upgrading of tourism development. At the same time, it also conforms to the tourism’s consumption after the upgrade. Since 2008, this kind of tourism modes which is comprehensive, includes a variety of functions, such as sightseeing, vacation, leisure, entertainment, shopping, meetings, education.and so on, became hot. It also become the focus of government and enterprises all over China.This paper attempts to analyze tourism complex academic theories, concepts, development history and types. Then the paper summarizes the current problems, contributory factors, and future development tendency. Also,with the analysis of practical cases, the paper reaches valuable ideas and methods for tourism complex planning in the future. |