The Study Of Design Strategies For Historical Architecture Reuse Base On Experience Consumption

With the coming of the experience economy,impacting of electronic commerce and the change of the consumption model,shopping space with single function cannot satisfy people’s demand for consumption. In contrast, people began to pay more attention to personalized consumption and emotional satisfaction in the process of experience.There are a large mount of historical architectures with a wide range of existence in China. One of the important issue for historical architecture reuse is how to make rational use for it and provide an effective protection finally. When compare with general commercial architecture, consumption space developed from historical architecture has its advantages in the cultural and emotional aspects. Combination of the consumption experience formed complementary relationship in the economic, cultural and other fields.All of this provides an opportunity for regeneration forhistorical architecture and created a fusion of nostalgia, historical and cultural experience consumption space. In this paper, studying historical architecture reuse base on the theory of experience consumption, then summarize andanalyze the design strategy for architecture reuse, providing reference for the historic building reuse based on experience consumption.The first chapter analysis economic, social and historical background of the combination of historical architecture reuse and experience consumption, and made a brief of the relevance of research status, the purpose of this study, the research method and the paper framework.The second chapterreorganize relevant concept and summarized the related theories of experience consumption and the development history and cases of the historical building reuse as the consumption space.In the third chapter, from the perspective of experience consumption, refine escape experience, emotion experience and education experience as the main experience element of historical architecture. Based on this, analyze the design principles of historical architecture reuse base on experience consumption.In the fourth chapter, in view of the above experience elements, summed up the design strategywhich base on the experience consumption of reuse of historical themes building, space sequence construction, to experience the scene shape and relics of elements.In the fifth chapter, analyze the successful case of the historical architecture reused as experience consumption spacebased on the design principles and design strategies proposed in the previous paper.